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Home > Huntik News > 2009 > Upper Deck takes Cards Interactive


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Upper Deck takes Cards Interactive
Jan 12 2009

huntikUpper Deck has acquired licensed technology for a range of new interactive trading cards.
The firm has acquired a worldwide exclusive technology license from Menippos for interactive trading cards and trading card games.

The cards, together with an easy to use card reader connect directly with computer or console games and online worlds.

The first Upper Deck products to apply this technology will be Huntik, MySuperPets, and Wakfu along with several new concepts. First products will be available in the autumn.

“With its wide range of great products and strong international distribution, we are very happy to have Upper Deck as a partner” said Sascha Voigt, Managing Director, Menippos GmbH, “and we are looking forward to integrate our technology in a whole new generation of trading cards and trading card games.”

“We were looking for a market ready technology like this for a long time”, said Nico Blauw, CEO of Upper Deck International BV. “It is amazing to see the potential behind this for all of our customers”.

Huntik ws is a Fan Website for the famous 'HUNTIK: Secrets & Seekers' children's TV Show. Artwork on Huntik ws website, including Huntik logo and all other Huntik images are protected by copyright and are the property of their respective owners. Artwork on this website can be used for personal intention only. Usage of any Huntik pictures other than personal use is strongly prohibited. For more information on licensing Huntik products based on the Huntik animated TV series, please contact Huntik licensing department at Upper Deck Company, or Rainbow S.p.A.

Huntik is an Italian animated TV series created by Iginio Straffi of Rainbow S.p.A., as a co-production with Big Bocca Productions (an Irish entertainment production and licensing company owned by Richard McWilliam, CEO and owner of The Upper Deck Company, LLC and Rainbow S.p.A.).

Huntik made its debut at the MIPCOM show in Cannes, and premiered January 3, 2009 in the U.S. on The CW4Kids. Created and directed by legendary Italian animator Iginio Straffi (who also created The Winx Club and Monster Allergies), Huntik was awarded as best cartoon for entertainment and business opportunities at MIPJunior, a leading international exhibition dedicated to children's tv programmes.

Huntik TV series was broadcast in Italy on Rai 2 and in foreign channels including the The CW4Kids (United States), Disney XD -previously Jetix- (UK & Ireland), MTV3 (Finland), Rede Record (Brazil), Jetix / Disney XD (Netherlands), Childern Channel (Israel), RTL II (Germany), ZAZ (Mexico), Network Ten (Australia), TV Tokyo (Japan), South Africa, Singapore, Greece, Austria, Portugal and the Philippines.

Huntik trading card game, produced by Upper Deck Entertainment, was released in 2009 in Starter decks and booster packs. A line of Huntik action figures has also been released by Upper Deck.

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