Huntik News - Rainbow Signs Huntik Merchandise Deal

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Rainbow Signs Huntik Merchandise Deal
June 11, 2009

LORETO: Rainbow S.p.A. has wrapped up a multi-territory deal with Panini for sticker albums based on its boy-skewing property Huntik, developed in partnership with Big Bocca Productions and m4e.

The deal covers the U.K., Germany, France, Spain and Portugal. Panini has previously worked on other Rainbow properties such as Tommy and Oscar, Winx Club and Monster Allergy. Panini already distributes Huntik sticker albums in Italy and have expanded their deal to include 3-D flow pack figurines and comic books. Panini will support the launch of the products with an extensive TV, press and sampling campaign.

The first Huntik series is currently airing more than 30 countries. The second season of Huntik was launched at MIPTV and sold to 50-plus territories, including the U.K. and the U.S. The launch of the Panini product range will be coordinated with the broadcast of the series in each territory.

Huntik ws is a Fan Website for the famous 'HUNTIK: Secrets & Seekers' children's TV Show. Artwork on Huntik ws website, including Huntik logo and all other Huntik images are protected by copyright and are the property of their respective owners. Artwork on this website can be used for personal intention only. Usage of any Huntik pictures other than personal use is strongly prohibited. For more information on licensing Huntik products based on the Huntik animated TV series, please contact Huntik licensing department at Upper Deck Company, or Rainbow S.p.A.

Huntik is an Italian animated TV series created by Iginio Straffi of Rainbow S.p.A., as a co-production with Big Bocca Productions (an Irish entertainment production and licensing company owned by Richard McWilliam, CEO and owner of The Upper Deck Company, LLC and Rainbow S.p.A.).

Huntik made its debut at the MIPCOM show in Cannes, and premiered January 3, 2009 in the U.S. on The CW4Kids. Created and directed by legendary Italian animator Iginio Straffi (who also created The Winx Club and Monster Allergies), Huntik was awarded as best cartoon for entertainment and business opportunities at MIPJunior, a leading international exhibition dedicated to children's tv programmes.

Huntik TV series was broadcast in Italy on Rai 2 and in foreign channels including the The CW4Kids (United States), Disney XD -previously Jetix- (UK & Ireland), MTV3 (Finland), Rede Record (Brazil), Jetix / Disney XD (Netherlands), Childern Channel (Israel), RTL II (Germany), ZAZ (Mexico), Network Ten (Australia), TV Tokyo (Japan), South Africa, Singapore, Greece, Austria, Portugal and the Philippines.

Huntik trading card game, produced by Upper Deck Entertainment, was released in 2009 in Starter decks and booster packs. A line of Huntik action figures has also been released by Upper Deck.