Giochi Preziosi to produce new Huntik range

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Giochi Preziosi to produce new Huntik range
Mar 29, 2011

Rainbow ups the ante for the second installment of the boys' series.

A new deal will see GP produce Huntik action figures, role play and play-sets for the UK, Europe and Russia.

The new 26-episode series of Huntik will debut in Italy this autumn and Giochi Preziosi will spearhead the merchandising programme with a well timed back to school range.

The hefty $10 million investment shows Rainbow is focused on conquering the tricky six to 12 boys market with the animated adventure series.

Now the 100 per cent owner of the show rights, Rainbow is buoyed by having Giochi Preziosi on board and “are completely committed to ensuring the success of the Huntik brand.”

Marketing and cross-promotion will be provided by Huntik themed rides attractions at the yet-to-open Rainbow Magicland Theme Park in Rome, including the first 4D attraction in Europe, Dark Ride, as well as an exhibit at MIPTV featuring artwork and illustrations from the production of the series.

GP has the credentials to make the branded toys a success, having handled the merchandising for Winx Club – the equivalent six to twelves girls show has proved a huge hit in Italy and across mainland Europe.

“We are delighted to enter yet another partnership with Giochi Preziosi for Huntik, Secrets and Seekers. This series is an extremely important brand for Rainbow, with huge potential and we are confident that Giochi Preziosi will, once again, contribute to make our property an international success,” said Iginio Straffi, founder and CEO of Rainbow SpA.

Huntik ws is a Fan Website for the famous 'HUNTIK: Secrets & Seekers' children's TV Show. Artwork on Huntik ws website, including Huntik logo and all other Huntik images are protected by copyright and are the property of their respective owners. Artwork on this website can be used for personal intention only. Usage of any Huntik pictures other than personal use is strongly prohibited. For more information on licensing Huntik products based on the Huntik animated TV series, please contact Huntik licensing department at Upper Deck Company, or Rainbow S.p.A.

Huntik is an Italian animated TV series created by Iginio Straffi of Rainbow S.p.A., as a co-production with Big Bocca Productions (an Irish entertainment production and licensing company owned by Richard McWilliam, CEO and owner of The Upper Deck Company, LLC and Rainbow S.p.A.).

Huntik made its debut at the MIPCOM show in Cannes, and premiered January 3, 2009 in the U.S. on The CW4Kids. Created and directed by legendary Italian animator Iginio Straffi (who also created The Winx Club and Monster Allergies), Huntik was awarded as best cartoon for entertainment and business opportunities at MIPJunior, a leading international exhibition dedicated to children's tv programmes.

Huntik TV series was broadcast in Italy on Rai 2 and in foreign channels including the The CW4Kids (United States), Disney XD -previously Jetix- (UK & Ireland), MTV3 (Finland), Rede Record (Brazil), Jetix / Disney XD (Netherlands), Childern Channel (Israel), RTL II (Germany), ZAZ (Mexico), Network Ten (Australia), TV Tokyo (Japan), South Africa, Singapore, Greece, Austria, Portugal and the Philippines.

Huntik trading card game, produced by Upper Deck Entertainment, was released in 2009 in Starter decks and booster packs. A line of Huntik action figures has also been released by Upper Deck.